Hey there!
I’m Sid, a writer and verbal designer.

With 10+ years of leadership experience across editorial and creative agencies, I combine creative chops and strategic rigor to craft brand identities, campaigns, and stories that make people care.

Editorial:
I thrive in the deadline grind and in the pitching circle. Clean copy, tight edits, and bright ideas guaranteed.

Branding:
I specialize in distilling complexity into stories that stick. I’m an advocate for calculated risks, double-take language, and big creative swings. (Precision is a given.)

Selected clients:
Google · McDonald’s · PepsiCo · American Express · Goldman Sachs · Zoox · Toyota · Sony · Diageo · Prada · Gucci · Unilever · Mellon Foundation · National Gallery of Art

Currently:
Creative Lead at Reed Words

Formerly:
Senior Creative Consultant at The Writer
Managing Editor at Flaunt Magazine
Cheesemonger 🧀

Writing and editing:
Playboy, Flaunt, Experimental Design, Good Magazine, Upworthy, Issue, and more.

I’m always interested in a new project.
Let’s work together.